toy inventing and baking, home designing and crafting
these are a few of my favorite things...
EXPERIENCE
Media Guard
2023
UX/UI Designer Volunteer
Contributed to the establishment of a system designed to enhance communication
on social networks (B2C).
Took responsibility for defining and designing a data export feature in the system (B2B).
Worked collaboratively in a UX/UI team and interfaced with product managers
and developers to implement system functionalities.
HappyCo
2022-
2023
Creative Director
Developed creative briefs for custom packaging, including messaging
and brand alignment.
Managed cross-functional projects in collaboration with the culinary,
events, and marketing departments.
Isracard
2019-
2022
Art Director and Studio manager
Maintained brand identity.
Defined design guidelines and created visual identity aligned
with the company's strategy.
Managed the studio team, providing professional support, guidance, and mentorship.
Worked closely with the advertising agency.
Produced promotional events for the private and business sectors.
Managed marketing projects in collaboration with product managers, technology, and procurement.
Provided ongoing support to the various departments to maintain brand identity across company.
Isracard
2015-
2019
Senior Graphic Designer
Developed a language for social media platforms.
Branded conferences and events.
Collaborated with various company departments and senior stakeholders.
Interacted with external suppliers such as printers, copywriters, and designers.
Isracard
2010-
2015
Graphic Designer
Designed banners, newsletters, landing pages.
Created advertisements, brochures, and coupons.
Developed presentations.
File preparation and sent them to print.
Smart Media
2008-
2010
Graphic Designer
Collaborated with printing houses and newspapers.
File preparation and coordination with printing services.
Designed advertisements and signage.
SKILLS
Open-minded and motivated
Creativity and precision
Teamwork
Working under pressure
Self-learning
TOOLS
Figma
Photoshop
Illustrator
Indesign
Adobe XD
LANGUAGES
Hebrew
Native
English
Fluent
Spanish
Basic
EDUCATION
2023
2022
2019
2017
2005
UX/UI Interface Design - Netcraft
The Toy Invention Program - Shenkar College of Engineering and Design
Social Media Content and Management - New Media College
Copywriting Workshop
BA in Communication, specializing in Digital Communication - Sapir College